Outdoor Advertising Market in
Washington
$417M statewide TAM · 21 metros · Rank #7/51 states · 3.2% of national TAM
Bottom-up rollup across every metro in Washington. PinpointIQ covers all 21 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Washington
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Kennewick, WA MSA | $11M | 82 |
| #2 | Seattle, WA MSA | $314M | 82 |
| #3 | Olympia, WA MSA | $10M | 81 |
| #4 | Bremerton, WA MSA | $9M | 80 |
| #5 | Bellingham, WA | $11M | 80 |
| #6 | Spokane, WA MSA | $21M | 79 |
| #7 | Yakima, WA MSA | $6M | 79 |
| #8 | Mount Vernon, WA | $5M | 68 |
| #9 | Wenatchee, WA | $5M | 67 |
| #10 | Longview, WA | $3M | 61 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Washington: common questions
How big is the outdoor advertising market in Washington?
The statewide outdoor advertising total addressable market in Washington is $417M, aggregated across 21 MSAs. This represents 3.2% of the $13.1B U.S. outdoor advertising market.
How does Washington rank nationally for outdoor advertising?
Washington ranks #7 of 51 states by outdoor advertising TAM — the 88th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Washington?
PinpointIQ ranks the top outdoor advertising metros in Washington by Market Score (a vertical-specific attractiveness composite): #1 Kennewick, WA MSA ($11M TAM, Market Score 82); #2 Seattle, WA MSA ($314M TAM, Market Score 82); #3 Olympia, WA MSA ($10M TAM, Market Score 81); #4 Bremerton, WA MSA ($9M TAM, Market Score 80); #5 Bellingham, WA ($11M TAM, Market Score 80). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Washington's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Washington is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Washington?
PinpointIQ covers all 21 Metropolitan Statistical Areas (MSAs) in Washington for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Washington metro?
Individual metro pages are available for every MSA in Washington covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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