Outdoor Advertising Market in
Washington, DC, DC
$258M TAM · Market Score 87/100 · Ranked #12 of 925 MSAs by TAM
Bottom-up market data for the Washington, DC MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Washington, DC scored 87/100 for Outdoor Advertising
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Washington, DC ranks in the 96th percentile nationally for Outdoor Advertising.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Est. Registered Vehicles | 40% | 5,850,817 | 100 |
| Fragmentation Score | 35% | 89.9 | 64 |
| Commercial Establishments | 25% | 159,002 | 99 |
TAM by segment
$258M in Washington, DC broken down by segment
Demographic snapshot
Who lives and buys in Washington, DC
Frequently asked questions
Outdoor Advertising market in Washington, DC: common questions
How big is the outdoor advertising market in Washington, DC, DC?
The outdoor advertising market in Washington, DC, DC has a total addressable market of $258M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Washington, DC the #12 largest outdoor advertising market of 925 U.S. MSAs.
How does Washington, DC rank nationally for outdoor advertising?
Washington, DC scores 87/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #34 of 925 U.S. metros — the 96th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.
What drives outdoor advertising demand in Washington, DC?
PinpointIQ scores Washington, DC's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 100th percentile); Fragmentation Score (35% weight, 64th percentile); Commercial Establishments (25% weight, 99th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.
What are the biggest outdoor advertising sub-segments in Washington, DC?
Washington, DC's $258M outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($151M, 58% of TAM); Ooh Place Based Digital ($108M, 42% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Washington, DC growing? How does population affect the outdoor advertising market?
Washington, DC has a population of 6,318,377 and has grown 3.7% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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