Outdoor Advertising Market in
Wyoming
$33M statewide TAM · 10 metros · Rank #47/51 states · 0.3% of national TAM
Bottom-up rollup across every metro in Wyoming. PinpointIQ covers all 10 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Wyoming
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Cheyenne, WY | $6M | 71 |
| #2 | Casper, WY | $5M | 65 |
| #3 | Campbell County, WY | $5M | 48 |
| #4 | Sheridan County, WY | $3M | 46 |
| #5 | Sweetwater County, WY | $3M | 42 |
| #6 | Fremont County, WY | $2M | 42 |
| #7 | Teton County, WY | $6M | 40 |
| #8 | Albany County, WY | $2M | 38 |
| #9 | Cody, WY Micro Area | $2M | 36 |
| #10 | Rich County, WY | $740K | 8 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Wyoming: common questions
How big is the outdoor advertising market in Wyoming?
The statewide outdoor advertising total addressable market in Wyoming is $33M, aggregated across 10 MSAs. This represents 0.3% of the $13.1B U.S. outdoor advertising market.
How does Wyoming rank nationally for outdoor advertising?
Wyoming ranks #47 of 51 states by outdoor advertising TAM — the 8th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Wyoming?
PinpointIQ ranks the top outdoor advertising metros in Wyoming by Market Score (a vertical-specific attractiveness composite): #1 Cheyenne, WY ($6M TAM, Market Score 71); #2 Casper, WY ($5M TAM, Market Score 65); #3 Campbell County, WY ($5M TAM, Market Score 48); #4 Sheridan County, WY ($3M TAM, Market Score 46); #5 Sweetwater County, WY ($3M TAM, Market Score 42). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Wyoming's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Wyoming is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Wyoming?
PinpointIQ covers all 10 Metropolitan Statistical Areas (MSAs) in Wyoming for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Wyoming metro?
Individual metro pages are available for every MSA in Wyoming covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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