Car Wash & Detailing · Portland, OR

Car Wash & Detailing Market in
Portland, OR

$70M TAM · Market Score 80/100 · Ranked #106 of 925 MSAs by TAM

Bottom-up market data for the Portland, OR MSA. Sourced from PinpointIQ's MSA-level intelligence platform.

Total TAM
$70M
rank #106 of 925
Market Score
80/100
rank #19 of 925 · 98th percentile
Operators
133
869 employees
Pop. growth (5-yr)
5.8%
rank #234 of 872

Market Score breakdown

How Portland scored 80/100 for Car Wash & Detailing

PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Portland ranks in the 98th percentile nationally for Car Wash & Detailing.

ComponentWeightValuePercentile
Estimated Vehicles40%1,834,27098
Fragmentation Score35%60.848
Median HH Income25%97,43696

TAM by segment

$70M in Portland broken down by segment

Wash_car Wash Visits
$39M
56% of total TAM
Wash_car Wash Detail
$31M
44% of total TAM

Demographic snapshot

Who lives and buys in Portland

Population
2,520,987
5.8% 5-yr growth
Median HH income
$97,436
29.1% HHs $150K+
Housing units
1,062,495
16.4% age 65+
GDP per capita
$89,385

Frequently asked questions

Car Wash & Detailing market in Portland: common questions

How big is the car wash & detailing market in Portland, OR?

The car wash & detailing market in Portland, OR has a total addressable market of $70M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Portland the #106 largest car wash & detailing market of 925 U.S. MSAs.

How many car wash & detailing companies are in Portland?

PinpointIQ tracks 133 car wash & detailing establishments in the Portland MSA, employing approximately 869 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.

How does Portland rank nationally for car wash & detailing?

Portland scores 80/100 on PinpointIQ's Car Wash & Detailing Market Score, ranking #19 of 925 U.S. metros — the 98th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for car wash & detailing operators and investors.

What drives car wash & detailing demand in Portland?

PinpointIQ scores Portland's car wash & detailing market on 3 components: Estimated Vehicles (40% weight, 98th percentile); Fragmentation Score (35% weight, 48th percentile); Median HH Income (25% weight, 96th percentile). The weights are calibrated to the car wash & detailing vertical and applied consistently across every U.S. MSA.

What are the biggest car wash & detailing sub-segments in Portland?

Portland's $70M car wash & detailing TAM breaks down into: Wash_car Wash Visits ($39M, 56% of TAM); Wash_car Wash Detail ($31M, 44% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.

Is Portland growing? How does population affect the car wash & detailing market?

Portland has a population of 2,520,987 and has grown 5.8% over the last 5 years. Population change is one of the drivers of car wash & detailing demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

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