Childcare & Early Education · Iowa

Childcare & Early Education Market in
Iowa

$1.9B statewide TAM · 23 metros · Rank #29/51 states · 0.9% of national TAM

Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.

Statewide TAM
$1.9B
for Childcare & Early Education
State rank
#29 of 51
44th percentile · 0.9% of US TAM
Metros covered
23
In Iowa
National TAM
$204.0B
Nationwide Childcare & Early Education

Top metros

Most attractive Childcare & Early Education metros in Iowa

Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.

RankMetroTAMMarket Score
#1Cedar Rapids, IA MSA$207M67
#2Des Moines, IA MSA$639M62
#3Dubuque, IA$91M60
#4Davenport, IA MSA$225M59
#5Iowa City, IA$127M56
#6Waterloo, IA$106M53
#7Sioux City, IA$109M52
#8Clinton County, IA$20M51
#9Lee County, IA$20M50
#10Wapello County, IA$20M50

What drives the Market Score

How Childcare & Early Education attractiveness is measured

Kids Under 6 Needing Childcare
40%
of composite score
Fragmentation Score
35%
of composite score
% HH Income >$150K
25%
of composite score

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

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