Childcare & Early Education Market in
Portland, OR
$1.8B TAM · Market Score 87/100 · Ranked #25 of 925 MSAs by TAM
Bottom-up market data for the Portland, OR MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Portland scored 87/100 for Childcare & Early Education
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Portland ranks in the 99th percentile nationally for Childcare & Early Education.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Kids Under 6 Needing Childcare | 40% | 80,447 | 97 |
| Fragmentation Score | 35% | 79.1 | 70 |
| % HH Income >$150K | 25% | 29.1 | 95 |
TAM by segment
$1.8B in Portland broken down by segment
Demographic snapshot
Who lives and buys in Portland
Frequently asked questions
Childcare & Early Education market in Portland: common questions
How big is the childcare & early education market in Portland, OR?
The childcare & early education market in Portland, OR has a total addressable market of $1.8B, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Portland the #25 largest childcare & early education market of 925 U.S. MSAs.
How many childcare & early education companies are in Portland?
PinpointIQ tracks 1,003 childcare & early education establishments in the Portland MSA, employing approximately 9,221 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Portland rank nationally for childcare & early education?
Portland scores 87/100 on PinpointIQ's Childcare & Early Education Market Score, ranking #10 of 925 U.S. metros — the 99th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for childcare & early education operators and investors.
What drives childcare & early education demand in Portland?
PinpointIQ scores Portland's childcare & early education market on 3 components: Kids Under 6 Needing Childcare (40% weight, 97th percentile); Fragmentation Score (35% weight, 70th percentile); % HH Income >$150K (25% weight, 95th percentile). The weights are calibrated to the childcare & early education vertical and applied consistently across every U.S. MSA.
What are the biggest childcare & early education sub-segments in Portland?
Portland's $1.8B childcare & early education TAM breaks down into: Childcare Full Day ($1.8B, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Portland growing? How does population affect the childcare & early education market?
Portland has a population of 2,520,987 and has grown 5.8% over the last 5 years. Population change is one of the drivers of childcare & early education demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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