Childcare & Early Education Market in
St. Louis, MO
$1.9B TAM · Market Score 68/100 · Ranked #22 of 925 MSAs by TAM
Bottom-up market data for the St. Louis, MO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How St. Louis scored 68/100 for Childcare & Early Education
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. St. Louis ranks in the 86th percentile nationally for Childcare & Early Education.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Kids Under 6 Needing Childcare | 40% | 104,088 | 98 |
| Fragmentation Score | 35% | 50.2 | 20 |
| % HH Income >$150K | 25% | 21.76 | 86 |
TAM by segment
$1.9B in St. Louis broken down by segment
Demographic snapshot
Who lives and buys in St. Louis
Frequently asked questions
Childcare & Early Education market in St. Louis: common questions
How big is the childcare & early education market in St. Louis, MO?
The childcare & early education market in St. Louis, MO has a total addressable market of $1.9B, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes St. Louis the #22 largest childcare & early education market of 925 U.S. MSAs.
How many childcare & early education companies are in St. Louis?
PinpointIQ tracks 660 childcare & early education establishments in the St. Louis MSA, employing approximately 9,869 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does St. Louis rank nationally for childcare & early education?
St. Louis scores 68/100 on PinpointIQ's Childcare & Early Education Market Score, ranking #134 of 925 U.S. metros — the 86th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for childcare & early education operators and investors.
What drives childcare & early education demand in St. Louis?
PinpointIQ scores St. Louis's childcare & early education market on 3 components: Kids Under 6 Needing Childcare (40% weight, 98th percentile); Fragmentation Score (35% weight, 20th percentile); % HH Income >$150K (25% weight, 86th percentile). The weights are calibrated to the childcare & early education vertical and applied consistently across every U.S. MSA.
What are the biggest childcare & early education sub-segments in St. Louis?
St. Louis's $1.9B childcare & early education TAM breaks down into: Childcare Full Day ($1.9B, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is St. Louis growing? How does population affect the childcare & early education market?
St. Louis has a population of 2,810,850 and has grown 0.2% over the last 5 years. Population change is one of the drivers of childcare & early education demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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