Electrical Market in
Iowa
$136M statewide TAM · 23 metros · Rank #35/51 states · 0.5% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Electrical metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Marshall County, IA | $1M | 72 |
| #2 | Henderson County, IA | $1M | 71 |
| #3 | Cerro Gordo County, IA | $2M | 71 |
| #4 | Wapello County, IA | $1M | 70 |
| #5 | Muscatine County, IA | $2M | 63 |
| #6 | Clinton County, IA | $2M | 63 |
| #7 | Carroll County, IA | $888K | 62 |
| #8 | Mahaska County, IA | $712K | 62 |
| #9 | Clay County, IA | $684K | 61 |
| #10 | Davenport, IA MSA | $15M | 57 |
What drives the Market Score
How Electrical attractiveness is measured
Frequently asked questions
Electrical market in Iowa: common questions
How big is the electrical market in Iowa?
The statewide electrical total addressable market in Iowa is $136M, aggregated across 23 MSAs. This represents 0.5% of the $27.6B U.S. electrical market.
How does Iowa rank nationally for electrical?
Iowa ranks #35 of 51 states by electrical TAM — the 32th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive electrical metros in Iowa?
PinpointIQ ranks the top electrical metros in Iowa by Market Score (a vertical-specific attractiveness composite): #1 Marshall County, IA ($1M TAM, Market Score 72); #2 Henderson County, IA ($1M TAM, Market Score 71); #3 Cerro Gordo County, IA ($2M TAM, Market Score 71); #4 Wapello County, IA ($1M TAM, Market Score 70); #5 Muscatine County, IA ($2M TAM, Market Score 63). Market Score weighs the drivers of electrical demand and operator concentration.
What drives electrical attractiveness in Iowa's metros?
PinpointIQ's Electrical Market Score for every MSA in Iowa is computed from 3 components: % Housing Pre-1980 (35%); Fragmentation Score (35%); Total Housing Units (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many electrical markets does PinpointIQ cover in Iowa?
PinpointIQ covers all 23 Metropolitan Statistical Areas (MSAs) in Iowa for electrical, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get electrical market data for a specific Iowa metro?
Individual metro pages are available for every MSA in Iowa covered by PinpointIQ. You can also pull a free electrical market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Electrical data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
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