Electrical Market in
Wisconsin
$305M statewide TAM · 26 metros · Rank #23/51 states · 1.1% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Electrical metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Menominee County, WI | $3M | 73 |
| #2 | Manitowoc County, WI | $4M | 68 |
| #3 | Fond du Lac, WI | $5M | 65 |
| #4 | Racine, WI | $10M | 64 |
| #5 | Grant County, WI | $2M | 64 |
| #6 | Jefferson County, WI | $5M | 63 |
| #7 | Janesville, WI | $9M | 62 |
| #8 | Sauk County, WI | $4M | 58 |
| #9 | Milwaukee, WI MSA | $105M | 58 |
| #10 | La Crosse, WI | $9M | 57 |
What drives the Market Score
How Electrical attractiveness is measured
Frequently asked questions
Electrical market in Wisconsin: common questions
How big is the electrical market in Wisconsin?
The statewide electrical total addressable market in Wisconsin is $305M, aggregated across 26 MSAs. This represents 1.1% of the $27.6B U.S. electrical market.
How does Wisconsin rank nationally for electrical?
Wisconsin ranks #23 of 51 states by electrical TAM — the 56th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive electrical metros in Wisconsin?
PinpointIQ ranks the top electrical metros in Wisconsin by Market Score (a vertical-specific attractiveness composite): #1 Menominee County, WI ($3M TAM, Market Score 73); #2 Manitowoc County, WI ($4M TAM, Market Score 68); #3 Fond du Lac, WI ($5M TAM, Market Score 65); #4 Racine, WI ($10M TAM, Market Score 64); #5 Grant County, WI ($2M TAM, Market Score 64). Market Score weighs the drivers of electrical demand and operator concentration.
What drives electrical attractiveness in Wisconsin's metros?
PinpointIQ's Electrical Market Score for every MSA in Wisconsin is computed from 3 components: % Housing Pre-1980 (35%); Fragmentation Score (35%); Total Housing Units (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many electrical markets does PinpointIQ cover in Wisconsin?
PinpointIQ covers all 26 Metropolitan Statistical Areas (MSAs) in Wisconsin for electrical, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get electrical market data for a specific Wisconsin metro?
Individual metro pages are available for every MSA in Wisconsin covered by PinpointIQ. You can also pull a free electrical market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Electrical data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
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