Eye Care & Optometry Market in
Idaho
$311M statewide TAM · 13 metros · Rank #36/51 states · 0.5% of national TAM
Bottom-up rollup across every metro in Idaho. PinpointIQ covers all 13 MSAs in the state.
Top metros
Most attractive Eye Care & Optometry metros in Idaho
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Boise City, ID MSA | $156M | 71 |
| #2 | Coeur d'Alene, ID | $33M | 66 |
| #3 | Lewiston, ID | $11M | 60 |
| #4 | Pocatello, ID | $13M | 60 |
| #5 | Twin Falls, ID | $18M | 58 |
| #6 | Idaho Falls, ID | $30M | 57 |
| #7 | Latah County, ID | $6M | 40 |
| #8 | Bonner County, ID | $8M | 39 |
| #9 | Bingham County, ID | $9M | 36 |
| #10 | Fremont County, ID | $10M | 32 |
What drives the Market Score
How Eye Care & Optometry attractiveness is measured
Frequently asked questions
Eye Care & Optometry market in Idaho: common questions
How big is the eye care & optometry market in Idaho?
The statewide eye care & optometry total addressable market in Idaho is $311M, aggregated across 13 MSAs. This represents 0.5% of the $60.3B U.S. eye care & optometry market.
How does Idaho rank nationally for eye care & optometry?
Idaho ranks #36 of 51 states by eye care & optometry TAM — the 30th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive eye care & optometry metros in Idaho?
PinpointIQ ranks the top eye care & optometry metros in Idaho by Market Score (a vertical-specific attractiveness composite): #1 Boise City, ID MSA ($156M TAM, Market Score 71); #2 Coeur d'Alene, ID ($33M TAM, Market Score 66); #3 Lewiston, ID ($11M TAM, Market Score 60); #4 Pocatello, ID ($13M TAM, Market Score 60); #5 Twin Falls, ID ($18M TAM, Market Score 58). Market Score weighs the drivers of eye care & optometry demand and operator concentration.
What drives eye care & optometry attractiveness in Idaho's metros?
PinpointIQ's Eye Care & Optometry Market Score for every MSA in Idaho is computed from 3 components: Population 50-64 (35%); Fragmentation Score (35%); Population 65+ (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many eye care & optometry markets does PinpointIQ cover in Idaho?
PinpointIQ covers all 13 Metropolitan Statistical Areas (MSAs) in Idaho for eye care & optometry, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get eye care & optometry market data for a specific Idaho metro?
Individual metro pages are available for every MSA in Idaho covered by PinpointIQ. You can also pull a free eye care & optometry market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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