Eye Care & Optometry Market in
Idaho
$311M statewide TAM · 13 metros · Rank #36/51 states · 0.5% of national TAM
Bottom-up rollup across every metro in Idaho. PinpointIQ covers all 13 MSAs in the state.
Top metros
Most attractive Eye Care & Optometry metros in Idaho
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Boise City, ID MSA | $156M | 71 |
| #2 | Coeur d'Alene, ID | $33M | 66 |
| #3 | Lewiston, ID | $11M | 60 |
| #4 | Pocatello, ID | $13M | 60 |
| #5 | Twin Falls, ID | $18M | 58 |
| #6 | Idaho Falls, ID | $30M | 57 |
| #7 | Latah County, ID | $6M | 40 |
| #8 | Bonner County, ID | $8M | 39 |
| #9 | Bingham County, ID | $9M | 36 |
| #10 | Fremont County, ID | $10M | 32 |
What drives the Market Score
How Eye Care & Optometry attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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