Eye Care & Optometry Market in
New Mexico
$298M statewide TAM · 17 metros · Rank #38/51 states · 0.5% of national TAM
Bottom-up rollup across every metro in New Mexico. PinpointIQ covers all 17 MSAs in the state.
Top metros
Most attractive Eye Care & Optometry metros in New Mexico
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Santa Fe, NM | $28M | 81 |
| #2 | Albuquerque, NM MSA | $146M | 70 |
| #3 | Las Cruces, NM | $29M | 59 |
| #4 | McKinley County, NM | $8M | 53 |
| #5 | Farmington, NM | $15M | 48 |
| #6 | Lea County, NM | $11M | 45 |
| #7 | Otero County, NM | $9M | 27 |
| #8 | Chaves County, NM | $8M | 26 |
| #9 | Eddy County, NM | $11M | 23 |
| #10 | Curry County, NM | $8M | 22 |
What drives the Market Score
How Eye Care & Optometry attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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