Eye Care & Optometry Market in
Oregon
$917M statewide TAM · 20 metros · Rank #19/51 states · 1.5% of national TAM
Bottom-up rollup across every metro in Oregon. PinpointIQ covers all 20 MSAs in the state.
Top metros
Most attractive Eye Care & Optometry metros in Oregon
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Portland, OR MSA | $550M | 85 |
| #2 | Medford, OR | $37M | 82 |
| #3 | Bend, OR | $52M | 79 |
| #4 | Grants Pass, OR | $12M | 71 |
| #5 | Eugene, OR MSA | $62M | 69 |
| #6 | Salem, OR MSA | $78M | 68 |
| #7 | Lincoln County, OR | $7M | 62 |
| #8 | Douglas County, OR | $15M | 57 |
| #9 | Clatsop County, OR | $7M | 53 |
| #10 | Albany, OR | $22M | 50 |
What drives the Market Score
How Eye Care & Optometry attractiveness is measured
Frequently asked questions
Eye Care & Optometry market in Oregon: common questions
How big is the eye care & optometry market in Oregon?
The statewide eye care & optometry total addressable market in Oregon is $917M, aggregated across 20 MSAs. This represents 1.5% of the $60.3B U.S. eye care & optometry market.
How does Oregon rank nationally for eye care & optometry?
Oregon ranks #19 of 51 states by eye care & optometry TAM — the 64th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive eye care & optometry metros in Oregon?
PinpointIQ ranks the top eye care & optometry metros in Oregon by Market Score (a vertical-specific attractiveness composite): #1 Portland, OR MSA ($550M TAM, Market Score 85); #2 Medford, OR ($37M TAM, Market Score 82); #3 Bend, OR ($52M TAM, Market Score 79); #4 Grants Pass, OR ($12M TAM, Market Score 71); #5 Eugene, OR MSA ($62M TAM, Market Score 69). Market Score weighs the drivers of eye care & optometry demand and operator concentration.
What drives eye care & optometry attractiveness in Oregon's metros?
PinpointIQ's Eye Care & Optometry Market Score for every MSA in Oregon is computed from 3 components: Population 50-64 (35%); Fragmentation Score (35%); Population 65+ (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many eye care & optometry markets does PinpointIQ cover in Oregon?
PinpointIQ covers all 20 Metropolitan Statistical Areas (MSAs) in Oregon for eye care & optometry, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get eye care & optometry market data for a specific Oregon metro?
Individual metro pages are available for every MSA in Oregon covered by PinpointIQ. You can also pull a free eye care & optometry market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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