Eye Care & Optometry Market in
Wisconsin
$875M statewide TAM · 26 metros · Rank #20/51 states · 1.5% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Eye Care & Optometry metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Milwaukee, WI MSA | $275M | 85 |
| #2 | Madison, WI MSA | $138M | 76 |
| #3 | Appleton, WI | $47M | 74 |
| #4 | Racine, WI | $35M | 70 |
| #5 | Eau Claire, WI | $29M | 69 |
| #6 | Green Bay, WI MSA | $59M | 66 |
| #7 | Janesville, WI | $28M | 62 |
| #8 | Jefferson County, WI | $16M | 58 |
| #9 | Oshkosh, WI | $29M | 53 |
| #10 | Portage County, WI | $12M | 52 |
What drives the Market Score
How Eye Care & Optometry attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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