Fire Protection Market in
Iowa
$119M statewide TAM · 23 metros · Rank #32/51 states · 0.7% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Fire Protection metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Des Moines, IA MSA | $42M | 91 |
| #2 | Davenport, IA MSA | $17M | 83 |
| #3 | Cedar Rapids, IA MSA | $13M | 79 |
| #4 | Iowa City, IA | $9M | 71 |
| #5 | Waterloo, IA | $6M | 71 |
| #6 | Sioux City, IA | $5M | 65 |
| #7 | Ames, IA | $5M | 62 |
| #8 | Dubuque, IA | $4M | 54 |
| #9 | Cerro Gordo County, IA | $2M | 32 |
| #10 | Clinton County, IA | $2M | 29 |
What drives the Market Score
How Fire Protection attractiveness is measured
Frequently asked questions
Fire Protection market in Iowa: common questions
How big is the fire protection market in Iowa?
The statewide fire protection total addressable market in Iowa is $119M, aggregated across 23 MSAs. This represents 0.7% of the $17.0B U.S. fire protection market.
How does Iowa rank nationally for fire protection?
Iowa ranks #32 of 51 states by fire protection TAM — the 38th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive fire protection metros in Iowa?
PinpointIQ ranks the top fire protection metros in Iowa by Market Score (a vertical-specific attractiveness composite): #1 Des Moines, IA MSA ($42M TAM, Market Score 91); #2 Davenport, IA MSA ($17M TAM, Market Score 83); #3 Cedar Rapids, IA MSA ($13M TAM, Market Score 79); #4 Iowa City, IA ($9M TAM, Market Score 71); #5 Waterloo, IA ($6M TAM, Market Score 71). Market Score weighs the drivers of fire protection demand and operator concentration.
What drives fire protection attractiveness in Iowa's metros?
PinpointIQ's Fire Protection Market Score for every MSA in Iowa is computed from 3 components: Total Housing Units (40%); New Business Applications (35%); Total Population (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many fire protection markets does PinpointIQ cover in Iowa?
PinpointIQ covers all 23 Metropolitan Statistical Areas (MSAs) in Iowa for fire protection, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get fire protection market data for a specific Iowa metro?
Individual metro pages are available for every MSA in Iowa covered by PinpointIQ. You can also pull a free fire protection market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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