Fire Protection Market in
New Mexico
$78M statewide TAM · 17 metros · Rank #37/51 states · 0.5% of national TAM
Bottom-up rollup across every metro in New Mexico. PinpointIQ covers all 17 MSAs in the state.
Top metros
Most attractive Fire Protection metros in New Mexico
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Albuquerque, NM MSA | $38M | 94 |
| #2 | Las Cruces, NM | $6M | 75 |
| #3 | Santa Fe, NM | $9M | 75 |
| #4 | Farmington, NM | $3M | 59 |
| #5 | Lea County, NM | $4M | 49 |
| #6 | Otero County, NM | $2M | 46 |
| #7 | Eddy County, NM | $4M | 45 |
| #8 | Curry County, NM | $2M | 45 |
| #9 | Chaves County, NM | $2M | 41 |
| #10 | McKinley County, NM | $1M | 30 |
What drives the Market Score
How Fire Protection attractiveness is measured
Frequently asked questions
Fire Protection market in New Mexico: common questions
How big is the fire protection market in New Mexico?
The statewide fire protection total addressable market in New Mexico is $78M, aggregated across 17 MSAs. This represents 0.5% of the $17.0B U.S. fire protection market.
How does New Mexico rank nationally for fire protection?
New Mexico ranks #37 of 51 states by fire protection TAM — the 28th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive fire protection metros in New Mexico?
PinpointIQ ranks the top fire protection metros in New Mexico by Market Score (a vertical-specific attractiveness composite): #1 Albuquerque, NM MSA ($38M TAM, Market Score 94); #2 Las Cruces, NM ($6M TAM, Market Score 75); #3 Santa Fe, NM ($9M TAM, Market Score 75); #4 Farmington, NM ($3M TAM, Market Score 59); #5 Lea County, NM ($4M TAM, Market Score 49). Market Score weighs the drivers of fire protection demand and operator concentration.
What drives fire protection attractiveness in New Mexico's metros?
PinpointIQ's Fire Protection Market Score for every MSA in New Mexico is computed from 3 components: Total Housing Units (40%); New Business Applications (35%); Total Population (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many fire protection markets does PinpointIQ cover in New Mexico?
PinpointIQ covers all 17 Metropolitan Statistical Areas (MSAs) in New Mexico for fire protection, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get fire protection market data for a specific New Mexico metro?
Individual metro pages are available for every MSA in New Mexico covered by PinpointIQ. You can also pull a free fire protection market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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