Fire Protection Market in
Wisconsin
$234M statewide TAM · 26 metros · Rank #22/51 states · 1.4% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Fire Protection metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Milwaukee, WI MSA | $80M | 96 |
| #2 | Madison, WI MSA | $43M | 91 |
| #3 | Green Bay, WI MSA | $15M | 81 |
| #4 | Appleton, WI | $11M | 78 |
| #5 | Racine, WI | $8M | 74 |
| #6 | Eau Claire, WI | $7M | 71 |
| #7 | La Crosse, WI | $7M | 70 |
| #8 | Oshkosh, WI | $7M | 70 |
| #9 | Janesville, WI | $6M | 69 |
| #10 | Wausau, WI | $6M | 65 |
What drives the Market Score
How Fire Protection attractiveness is measured
Frequently asked questions
Fire Protection market in Wisconsin: common questions
How big is the fire protection market in Wisconsin?
The statewide fire protection total addressable market in Wisconsin is $234M, aggregated across 26 MSAs. This represents 1.4% of the $17.0B U.S. fire protection market.
How does Wisconsin rank nationally for fire protection?
Wisconsin ranks #22 of 51 states by fire protection TAM — the 58th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive fire protection metros in Wisconsin?
PinpointIQ ranks the top fire protection metros in Wisconsin by Market Score (a vertical-specific attractiveness composite): #1 Milwaukee, WI MSA ($80M TAM, Market Score 96); #2 Madison, WI MSA ($43M TAM, Market Score 91); #3 Green Bay, WI MSA ($15M TAM, Market Score 81); #4 Appleton, WI ($11M TAM, Market Score 78); #5 Racine, WI ($8M TAM, Market Score 74). Market Score weighs the drivers of fire protection demand and operator concentration.
What drives fire protection attractiveness in Wisconsin's metros?
PinpointIQ's Fire Protection Market Score for every MSA in Wisconsin is computed from 3 components: Total Housing Units (40%); New Business Applications (35%); Total Population (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many fire protection markets does PinpointIQ cover in Wisconsin?
PinpointIQ covers all 26 Metropolitan Statistical Areas (MSAs) in Wisconsin for fire protection, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get fire protection market data for a specific Wisconsin metro?
Individual metro pages are available for every MSA in Wisconsin covered by PinpointIQ. You can also pull a free fire protection market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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