Gyms & Fitness Studios · Boston, MA

Gyms & Fitness Studios Market in
Boston, MA

$664M TAM · Market Score 64/100 · Ranked #7 of 925 MSAs by TAM

Bottom-up market data for the Boston, MA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.

Total TAM
$664M
rank #7 of 925
Market Score
64/100
rank #203 of 925 · 78th percentile
Operators
1,010
21,335 employees
Pop. growth (5-yr)
3.8%
rank #337 of 872

Market Score breakdown

How Boston scored 64/100 for Gyms & Fitness Studios

PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Boston ranks in the 78th percentile nationally for Gyms & Fitness Studios.

ComponentWeightValuePercentile
% HH Income >$150K35%38.6599
Fragmentation Score35%00
Total Population30%4,953,35499

TAM by segment

$664M in Boston broken down by segment

Fitness_gyms Membership
$664M
100% of total TAM

Demographic snapshot

Who lives and buys in Boston

Population
4,953,354
3.8% 5-yr growth
Median HH income
$115,863
38.6% HHs $150K+
Housing units
2,059,059
17.1% age 65+
GDP per capita
$130,177

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

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