Gyms & Fitness Studios · Denver, CO

Gyms & Fitness Studios Market in
Denver, CO

$346M TAM · Market Score 77/100 · Ranked #18 of 925 MSAs by TAM

Bottom-up market data for the Denver, CO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.

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Total TAM
$346M
rank #18 of 925
Market Score
77/100
rank #43 of 925 · 96th percentile
Operators
553
9,124 employees
Pop. growth (5-yr)
7.3%
rank #186 of 872

Market Score breakdown

How Denver scored 77/100 for Gyms & Fitness Studios

PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Denver ranks in the 96th percentile nationally for Gyms & Fitness Studios.

ComponentWeightValuePercentile
% HH Income >$150K35%33.1998
Fragmentation Score35%21.938
Total Population30%3,002,72198

TAM by segment

$346M in Denver broken down by segment

Fitness_gyms Membership
$346M
100% of total TAM

Demographic snapshot

Who lives and buys in Denver

Population
3,002,721
7.3% 5-yr growth
Median HH income
$105,762
33.2% HHs $150K+
Housing units
1,290,063
14.2% age 65+
GDP per capita
$109,961

Frequently asked questions

Gyms & Fitness Studios market in Denver: common questions

How big is the gyms & fitness studios market in Denver, CO?

The gyms & fitness studios market in Denver, CO has a total addressable market of $346M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Denver the #18 largest gyms & fitness studios market of 925 U.S. MSAs.

How many gyms & fitness studios companies are in Denver?

PinpointIQ tracks 553 gyms & fitness studios establishments in the Denver MSA, employing approximately 9,124 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.

How does Denver rank nationally for gyms & fitness studios?

Denver scores 77/100 on PinpointIQ's Gyms & Fitness Studios Market Score, ranking #43 of 925 U.S. metros — the 96th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for gyms & fitness studios operators and investors.

What drives gyms & fitness studios demand in Denver?

PinpointIQ scores Denver's gyms & fitness studios market on 3 components: % HH Income >$150K (35% weight, 98th percentile); Fragmentation Score (35% weight, 38th percentile); Total Population (30% weight, 98th percentile). The weights are calibrated to the gyms & fitness studios vertical and applied consistently across every U.S. MSA.

What are the biggest gyms & fitness studios sub-segments in Denver?

Denver's $346M gyms & fitness studios TAM breaks down into: Fitness_gyms Membership ($346M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.

Is Denver growing? How does population affect the gyms & fitness studios market?

Denver has a population of 3,002,721 and has grown 7.3% over the last 5 years. Population change is one of the drivers of gyms & fitness studios demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

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