Gyms & Fitness Studios Market in
Georgia
$779M statewide TAM · 37 metros · Rank #9/51 states · 3.0% of national TAM
Bottom-up rollup across every metro in Georgia. PinpointIQ covers all 37 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Georgia
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Gainesville, GA | $16M | 83 |
| #2 | Atlanta, GA MSA | $572M | 75 |
| #3 | Jackson County, GA | $7M | 71 |
| #4 | Macon, GA | $12M | 70 |
| #5 | Savannah, GA MSA | $28M | 69 |
| #6 | Athens, GA | $13M | 67 |
| #7 | Brunswick, GA | $6M | 66 |
| #8 | Warner Robins, GA | $13M | 63 |
| #9 | Gordon County, GA | $3M | 62 |
| #10 | Augusta, GA MSA | $37M | 60 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in Georgia: common questions
How big is the gyms & fitness studios market in Georgia?
The statewide gyms & fitness studios total addressable market in Georgia is $779M, aggregated across 37 MSAs. This represents 3.0% of the $26.2B U.S. gyms & fitness studios market.
How does Georgia rank nationally for gyms & fitness studios?
Georgia ranks #9 of 51 states by gyms & fitness studios TAM — the 84th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in Georgia?
PinpointIQ ranks the top gyms & fitness studios metros in Georgia by Market Score (a vertical-specific attractiveness composite): #1 Gainesville, GA ($16M TAM, Market Score 83); #2 Atlanta, GA MSA ($572M TAM, Market Score 75); #3 Jackson County, GA ($7M TAM, Market Score 71); #4 Macon, GA ($12M TAM, Market Score 70); #5 Savannah, GA MSA ($28M TAM, Market Score 69). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in Georgia's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in Georgia is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in Georgia?
PinpointIQ covers all 37 Metropolitan Statistical Areas (MSAs) in Georgia for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific Georgia metro?
Individual metro pages are available for every MSA in Georgia covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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