Gyms & Fitness Studios Market in
Indiana
$313M statewide TAM · 37 metros · Rank #24/51 states · 1.2% of national TAM
Bottom-up rollup across every metro in Indiana. PinpointIQ covers all 37 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Indiana
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Indianapolis, IN MSA | $159M | 76 |
| #2 | South Bend, IN MSA | $18M | 69 |
| #3 | Columbus, IN | $6M | 66 |
| #4 | Elkhart, IN | $10M | 66 |
| #5 | Kosciusko County, IN | $4M | 64 |
| #6 | Steuben County, IN | $2M | 58 |
| #7 | Marshall County, IN | $2M | 56 |
| #8 | Lafayette, IN | $10M | 56 |
| #9 | Jackson County, IN | $2M | 53 |
| #10 | Dubois County, IN | $3M | 53 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in Indiana: common questions
How big is the gyms & fitness studios market in Indiana?
The statewide gyms & fitness studios total addressable market in Indiana is $313M, aggregated across 37 MSAs. This represents 1.2% of the $26.2B U.S. gyms & fitness studios market.
How does Indiana rank nationally for gyms & fitness studios?
Indiana ranks #24 of 51 states by gyms & fitness studios TAM — the 54th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in Indiana?
PinpointIQ ranks the top gyms & fitness studios metros in Indiana by Market Score (a vertical-specific attractiveness composite): #1 Indianapolis, IN MSA ($159M TAM, Market Score 76); #2 South Bend, IN MSA ($18M TAM, Market Score 69); #3 Columbus, IN ($6M TAM, Market Score 66); #4 Elkhart, IN ($10M TAM, Market Score 66); #5 Kosciusko County, IN ($4M TAM, Market Score 64). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in Indiana's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in Indiana is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in Indiana?
PinpointIQ covers all 37 Metropolitan Statistical Areas (MSAs) in Indiana for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific Indiana metro?
Individual metro pages are available for every MSA in Indiana covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Gyms & Fitness Studios data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.