Gyms & Fitness Studios Market in
Iowa
$166M statewide TAM · 23 metros · Rank #32/51 states · 0.6% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Iowa City, IA | $13M | 71 |
| #2 | Des Moines, IA MSA | $59M | 68 |
| #3 | Ames, IA | $8M | 62 |
| #4 | Cedar Rapids, IA MSA | $18M | 62 |
| #5 | Sioux City, IA | $8M | 57 |
| #6 | Marion County, IA | $2M | 55 |
| #7 | Davenport, IA MSA | $23M | 50 |
| #8 | Cerro Gordo County, IA | $3M | 49 |
| #9 | Clinton County, IA | $2M | 49 |
| #10 | Dickinson County, IA | $1M | 47 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in Iowa: common questions
How big is the gyms & fitness studios market in Iowa?
The statewide gyms & fitness studios total addressable market in Iowa is $166M, aggregated across 23 MSAs. This represents 0.6% of the $26.2B U.S. gyms & fitness studios market.
How does Iowa rank nationally for gyms & fitness studios?
Iowa ranks #32 of 51 states by gyms & fitness studios TAM — the 38th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in Iowa?
PinpointIQ ranks the top gyms & fitness studios metros in Iowa by Market Score (a vertical-specific attractiveness composite): #1 Iowa City, IA ($13M TAM, Market Score 71); #2 Des Moines, IA MSA ($59M TAM, Market Score 68); #3 Ames, IA ($8M TAM, Market Score 62); #4 Cedar Rapids, IA MSA ($18M TAM, Market Score 62); #5 Sioux City, IA ($8M TAM, Market Score 57). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in Iowa's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in Iowa is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in Iowa?
PinpointIQ covers all 23 Metropolitan Statistical Areas (MSAs) in Iowa for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific Iowa metro?
Individual metro pages are available for every MSA in Iowa covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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