Gyms & Fitness Studios Market in
Iowa
$166M statewide TAM · 23 metros · Rank #32/51 states · 0.6% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Iowa City, IA | $13M | 71 |
| #2 | Des Moines, IA MSA | $59M | 68 |
| #3 | Ames, IA | $8M | 62 |
| #4 | Cedar Rapids, IA MSA | $18M | 62 |
| #5 | Sioux City, IA | $8M | 57 |
| #6 | Marion County, IA | $2M | 55 |
| #7 | Davenport, IA MSA | $23M | 50 |
| #8 | Cerro Gordo County, IA | $3M | 49 |
| #9 | Clinton County, IA | $2M | 49 |
| #10 | Dickinson County, IA | $1M | 47 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Gyms & Fitness Studios data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.