Gyms & Fitness Studios Market in
Kansas City, MO
$174M TAM · Market Score 72/100 · Ranked #29 of 925 MSAs by TAM
Bottom-up market data for the Kansas City, MO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Kansas City scored 72/100 for Gyms & Fitness Studios
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Kansas City ranks in the 88th percentile nationally for Gyms & Fitness Studios.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 22.63 | 88 |
| Fragmentation Score | 35% | 18.4 | 34 |
| Total Population | 30% | 2,218,142 | 97 |
TAM by segment
$174M in Kansas City broken down by segment
Demographic snapshot
Who lives and buys in Kansas City
Frequently asked questions
Gyms & Fitness Studios market in Kansas City: common questions
How big is the gyms & fitness studios market in Kansas City, MO?
The gyms & fitness studios market in Kansas City, MO has a total addressable market of $174M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Kansas City the #29 largest gyms & fitness studios market of 925 U.S. MSAs.
How many gyms & fitness studios companies are in Kansas City?
PinpointIQ tracks 288 gyms & fitness studios establishments in the Kansas City MSA, employing approximately 4,909 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Kansas City rank nationally for gyms & fitness studios?
Kansas City scores 72/100 on PinpointIQ's Gyms & Fitness Studios Market Score, ranking #106 of 925 U.S. metros — the 88th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for gyms & fitness studios operators and investors.
What drives gyms & fitness studios demand in Kansas City?
PinpointIQ scores Kansas City's gyms & fitness studios market on 3 components: % HH Income >$150K (35% weight, 88th percentile); Fragmentation Score (35% weight, 34th percentile); Total Population (30% weight, 97th percentile). The weights are calibrated to the gyms & fitness studios vertical and applied consistently across every U.S. MSA.
What are the biggest gyms & fitness studios sub-segments in Kansas City?
Kansas City's $174M gyms & fitness studios TAM breaks down into: Fitness_gyms Membership ($174M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Kansas City growing? How does population affect the gyms & fitness studios market?
Kansas City has a population of 2,218,142 and has grown 6.2% over the last 5 years. Population change is one of the drivers of gyms & fitness studios demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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