Gyms & Fitness Studios Market in
Louisville, KY
$86M TAM · Market Score 64/100 · Ranked #50 of 925 MSAs by TAM
Bottom-up market data for the Louisville/Jefferson County, KY MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Louisville scored 64/100 for Gyms & Fitness Studios
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Louisville ranks in the 77th percentile nationally for Gyms & Fitness Studios.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 18.03 | 75 |
| Fragmentation Score | 35% | 4.2 | 26 |
| Total Population | 30% | 1,372,558 | 96 |
TAM by segment
$86M in Louisville broken down by segment
Demographic snapshot
Who lives and buys in Louisville
Frequently asked questions
Gyms & Fitness Studios market in Louisville: common questions
How big is the gyms & fitness studios market in Louisville, KY?
The gyms & fitness studios market in Louisville, KY has a total addressable market of $86M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Louisville the #50 largest gyms & fitness studios market of 925 U.S. MSAs.
How many gyms & fitness studios companies are in Louisville?
PinpointIQ tracks 147 gyms & fitness studios establishments in the Louisville MSA, employing approximately 2,842 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Louisville rank nationally for gyms & fitness studios?
Louisville scores 64/100 on PinpointIQ's Gyms & Fitness Studios Market Score, ranking #212 of 925 U.S. metros — the 77th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for gyms & fitness studios operators and investors.
What drives gyms & fitness studios demand in Louisville?
PinpointIQ scores Louisville's gyms & fitness studios market on 3 components: % HH Income >$150K (35% weight, 75th percentile); Fragmentation Score (35% weight, 26th percentile); Total Population (30% weight, 96th percentile). The weights are calibrated to the gyms & fitness studios vertical and applied consistently across every U.S. MSA.
What are the biggest gyms & fitness studios sub-segments in Louisville?
Louisville's $86M gyms & fitness studios TAM breaks down into: Fitness_gyms Membership ($86M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Louisville growing? How does population affect the gyms & fitness studios market?
Louisville has a population of 1,372,558 and has grown 7.4% over the last 5 years. Population change is one of the drivers of gyms & fitness studios demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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