Gyms & Fitness Studios Market in
Milwaukee, WI
$114M TAM · Market Score 58/100 · Ranked #46 of 925 MSAs by TAM
Bottom-up market data for the Milwaukee, WI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Milwaukee scored 58/100 for Gyms & Fitness Studios
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Milwaukee ranks in the 66th percentile nationally for Gyms & Fitness Studios.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 20.96 | 84 |
| Fragmentation Score | 35% | 0 | 0 |
| Total Population | 30% | 1,568,938 | 96 |
TAM by segment
$114M in Milwaukee broken down by segment
Demographic snapshot
Who lives and buys in Milwaukee
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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