Gyms & Fitness Studios Market in
Mississippi
$91M statewide TAM · 20 metros · Rank #39/51 states · 0.3% of national TAM
Bottom-up rollup across every metro in Mississippi. PinpointIQ covers all 20 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Mississippi
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Jackson, MS MSA | $31M | 62 |
| #2 | Gulfport, MS MSA | $19M | 61 |
| #3 | Itawamba County, MS | $5M | 61 |
| #4 | Lafayette County, MS | $4M | 57 |
| #5 | Clarke County, MS | $3M | 53 |
| #6 | Pearl River County, MS | $2M | 52 |
| #7 | Oktibbeha County, MS | $2M | 48 |
| #8 | Hattiesburg, MS | $7M | 45 |
| #9 | Lincoln County, MS | $1M | 43 |
| #10 | Jasper County, MS | $2M | 42 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in Mississippi: common questions
How big is the gyms & fitness studios market in Mississippi?
The statewide gyms & fitness studios total addressable market in Mississippi is $91M, aggregated across 20 MSAs. This represents 0.3% of the $26.2B U.S. gyms & fitness studios market.
How does Mississippi rank nationally for gyms & fitness studios?
Mississippi ranks #39 of 51 states by gyms & fitness studios TAM — the 24th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in Mississippi?
PinpointIQ ranks the top gyms & fitness studios metros in Mississippi by Market Score (a vertical-specific attractiveness composite): #1 Jackson, MS MSA ($31M TAM, Market Score 62); #2 Gulfport, MS MSA ($19M TAM, Market Score 61); #3 Itawamba County, MS ($5M TAM, Market Score 61); #4 Lafayette County, MS ($4M TAM, Market Score 57); #5 Clarke County, MS ($3M TAM, Market Score 53). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in Mississippi's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in Mississippi is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in Mississippi?
PinpointIQ covers all 20 Metropolitan Statistical Areas (MSAs) in Mississippi for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific Mississippi metro?
Individual metro pages are available for every MSA in Mississippi covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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