Gyms & Fitness Studios Market in
Montana
$51M statewide TAM · 7 metros · Rank #46/51 states · 0.2% of national TAM
Bottom-up rollup across every metro in Montana. PinpointIQ covers all 7 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Montana
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Gallatin County, MT | $11M | 72 |
| #2 | Broadwater County, MT | $7M | 64 |
| #3 | Billings, MT | $13M | 64 |
| #4 | Flathead County, MT | $7M | 58 |
| #5 | Great Falls, MT | $4M | 53 |
| #6 | Missoula, MT | $8M | 46 |
| #7 | Silver Bow County, MT | $1M | 32 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in Montana: common questions
How big is the gyms & fitness studios market in Montana?
The statewide gyms & fitness studios total addressable market in Montana is $51M, aggregated across 7 MSAs. This represents 0.2% of the $26.2B U.S. gyms & fitness studios market.
How does Montana rank nationally for gyms & fitness studios?
Montana ranks #46 of 51 states by gyms & fitness studios TAM — the 10th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in Montana?
PinpointIQ ranks the top gyms & fitness studios metros in Montana by Market Score (a vertical-specific attractiveness composite): #1 Gallatin County, MT ($11M TAM, Market Score 72); #2 Broadwater County, MT ($7M TAM, Market Score 64); #3 Billings, MT ($13M TAM, Market Score 64); #4 Flathead County, MT ($7M TAM, Market Score 58); #5 Great Falls, MT ($4M TAM, Market Score 53). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in Montana's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in Montana is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in Montana?
PinpointIQ covers all 7 Metropolitan Statistical Areas (MSAs) in Montana for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific Montana metro?
Individual metro pages are available for every MSA in Montana covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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