Gyms & Fitness Studios Market in
New Hampshire
$90M statewide TAM · 5 metros · Rank #40/51 states · 0.3% of national TAM
Bottom-up rollup across every metro in New Hampshire. PinpointIQ covers all 5 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in New Hampshire
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Manchester, NH MSA | $47M | 72 |
| #2 | Merrimack County, NH | $15M | 70 |
| #3 | Belknap County, NH | $5M | 70 |
| #4 | Lebanon-Claremont, NH-VT Micro Area | $17M | 62 |
| #5 | Cheshire County, NH | $6M | 44 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in New Hampshire: common questions
How big is the gyms & fitness studios market in New Hampshire?
The statewide gyms & fitness studios total addressable market in New Hampshire is $90M, aggregated across 5 MSAs. This represents 0.3% of the $26.2B U.S. gyms & fitness studios market.
How does New Hampshire rank nationally for gyms & fitness studios?
New Hampshire ranks #40 of 51 states by gyms & fitness studios TAM — the 22th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in New Hampshire?
PinpointIQ ranks the top gyms & fitness studios metros in New Hampshire by Market Score (a vertical-specific attractiveness composite): #1 Manchester, NH MSA ($47M TAM, Market Score 72); #2 Merrimack County, NH ($15M TAM, Market Score 70); #3 Belknap County, NH ($5M TAM, Market Score 70); #4 Lebanon-Claremont, NH-VT Micro Area ($17M TAM, Market Score 62); #5 Cheshire County, NH ($6M TAM, Market Score 44). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in New Hampshire's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in New Hampshire is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in New Hampshire?
PinpointIQ covers all 5 Metropolitan Statistical Areas (MSAs) in New Hampshire for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific New Hampshire metro?
Individual metro pages are available for every MSA in New Hampshire covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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