Gyms & Fitness Studios Market in
New Mexico
$109M statewide TAM · 17 metros · Rank #38/51 states · 0.4% of national TAM
Bottom-up rollup across every metro in New Mexico. PinpointIQ covers all 17 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in New Mexico
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Santa Fe, NM | $12M | 80 |
| #2 | Eddy County, NM | $4M | 71 |
| #3 | Lea County, NM | $5M | 70 |
| #4 | Albuquerque, NM MSA | $55M | 64 |
| #5 | Los Alamos County, NM | $3M | 56 |
| #6 | Rio Arriba County, NM | $2M | 54 |
| #7 | Otero County, NM | $3M | 54 |
| #8 | Las Cruces, NM | $10M | 52 |
| #9 | Chaves County, NM | $2M | 50 |
| #10 | Farmington, NM | $5M | 50 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in New Mexico: common questions
How big is the gyms & fitness studios market in New Mexico?
The statewide gyms & fitness studios total addressable market in New Mexico is $109M, aggregated across 17 MSAs. This represents 0.4% of the $26.2B U.S. gyms & fitness studios market.
How does New Mexico rank nationally for gyms & fitness studios?
New Mexico ranks #38 of 51 states by gyms & fitness studios TAM — the 26th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in New Mexico?
PinpointIQ ranks the top gyms & fitness studios metros in New Mexico by Market Score (a vertical-specific attractiveness composite): #1 Santa Fe, NM ($12M TAM, Market Score 80); #2 Eddy County, NM ($4M TAM, Market Score 71); #3 Lea County, NM ($5M TAM, Market Score 70); #4 Albuquerque, NM MSA ($55M TAM, Market Score 64); #5 Los Alamos County, NM ($3M TAM, Market Score 56). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in New Mexico's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in New Mexico is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in New Mexico?
PinpointIQ covers all 17 Metropolitan Statistical Areas (MSAs) in New Mexico for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific New Mexico metro?
Individual metro pages are available for every MSA in New Mexico covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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