Gyms & Fitness Studios Market in
Oklahoma City, OK
$88M TAM · Market Score 63/100 · Ranked #49 of 925 MSAs by TAM
Bottom-up market data for the Oklahoma City, OK MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Oklahoma City scored 63/100 for Gyms & Fitness Studios
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Oklahoma City ranks in the 75th percentile nationally for Gyms & Fitness Studios.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 17.32 | 71 |
| Fragmentation Score | 35% | 6.1 | 27 |
| Total Population | 30% | 1,463,267 | 96 |
TAM by segment
$88M in Oklahoma City broken down by segment
Demographic snapshot
Who lives and buys in Oklahoma City
Frequently asked questions
Gyms & Fitness Studios market in Oklahoma City: common questions
How big is the gyms & fitness studios market in Oklahoma City, OK?
The gyms & fitness studios market in Oklahoma City, OK has a total addressable market of $88M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Oklahoma City the #49 largest gyms & fitness studios market of 925 U.S. MSAs.
How many gyms & fitness studios companies are in Oklahoma City?
PinpointIQ tracks 183 gyms & fitness studios establishments in the Oklahoma City MSA, employing approximately 3,482 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Oklahoma City rank nationally for gyms & fitness studios?
Oklahoma City scores 63/100 on PinpointIQ's Gyms & Fitness Studios Market Score, ranking #228 of 925 U.S. metros — the 75th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for gyms & fitness studios operators and investors.
What drives gyms & fitness studios demand in Oklahoma City?
PinpointIQ scores Oklahoma City's gyms & fitness studios market on 3 components: % HH Income >$150K (35% weight, 71th percentile); Fragmentation Score (35% weight, 27th percentile); Total Population (30% weight, 96th percentile). The weights are calibrated to the gyms & fitness studios vertical and applied consistently across every U.S. MSA.
What are the biggest gyms & fitness studios sub-segments in Oklahoma City?
Oklahoma City's $88M gyms & fitness studios TAM breaks down into: Fitness_gyms Membership ($88M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Oklahoma City growing? How does population affect the gyms & fitness studios market?
Oklahoma City has a population of 1,463,267 and has grown 8.1% over the last 5 years. Population change is one of the drivers of gyms & fitness studios demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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