Gyms & Fitness Studios Market in
Portland, OR
$254M TAM · Market Score 77/100 · Ranked #22 of 925 MSAs by TAM
Bottom-up market data for the Portland, OR MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Portland scored 77/100 for Gyms & Fitness Studios
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Portland ranks in the 95th percentile nationally for Gyms & Fitness Studios.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 29.1 | 95 |
| Fragmentation Score | 35% | 25.1 | 40 |
| Total Population | 30% | 2,520,987 | 97 |
TAM by segment
$254M in Portland broken down by segment
Demographic snapshot
Who lives and buys in Portland
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Gyms & Fitness Studios data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.