Gyms & Fitness Studios Market in
Raleigh, NC
$157M TAM · Market Score 63/100 · Ranked #36 of 925 MSAs by TAM
Bottom-up market data for the Raleigh, NC MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Raleigh scored 63/100 for Gyms & Fitness Studios
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Raleigh ranks in the 74th percentile nationally for Gyms & Fitness Studios.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 30.5 | 97 |
| Fragmentation Score | 35% | 0 | 0 |
| Total Population | 30% | 1,487,302 | 96 |
TAM by segment
$157M in Raleigh broken down by segment
Demographic snapshot
Who lives and buys in Raleigh
Frequently asked questions
Gyms & Fitness Studios market in Raleigh: common questions
How big is the gyms & fitness studios market in Raleigh, NC?
The gyms & fitness studios market in Raleigh, NC has a total addressable market of $157M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Raleigh the #36 largest gyms & fitness studios market of 925 U.S. MSAs.
How many gyms & fitness studios companies are in Raleigh?
PinpointIQ tracks 280 gyms & fitness studios establishments in the Raleigh MSA, employing approximately 5,713 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Raleigh rank nationally for gyms & fitness studios?
Raleigh scores 63/100 on PinpointIQ's Gyms & Fitness Studios Market Score, ranking #241 of 925 U.S. metros — the 74th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for gyms & fitness studios operators and investors.
What drives gyms & fitness studios demand in Raleigh?
PinpointIQ scores Raleigh's gyms & fitness studios market on 3 components: % HH Income >$150K (35% weight, 97th percentile); Fragmentation Score (35% weight, 0th percentile); Total Population (30% weight, 96th percentile). The weights are calibrated to the gyms & fitness studios vertical and applied consistently across every U.S. MSA.
What are the biggest gyms & fitness studios sub-segments in Raleigh?
Raleigh's $157M gyms & fitness studios TAM breaks down into: Fitness_gyms Membership ($157M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Raleigh growing? How does population affect the gyms & fitness studios market?
Raleigh has a population of 1,487,302 and has grown 16.7% over the last 5 years. Population change is one of the drivers of gyms & fitness studios demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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