Gyms & Fitness Studios Market in
San Diego, CA
$388M TAM · Market Score 74/100 · Ranked #15 of 925 MSAs by TAM
Bottom-up market data for the San Diego, CA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How San Diego scored 74/100 for Gyms & Fitness Studios
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. San Diego ranks in the 93th percentile nationally for Gyms & Fitness Studios.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 33.98 | 98 |
| Fragmentation Score | 35% | 10.9 | 30 |
| Total Population | 30% | 3,288,774 | 98 |
TAM by segment
$388M in San Diego broken down by segment
Demographic snapshot
Who lives and buys in San Diego
Frequently asked questions
Gyms & Fitness Studios market in San Diego: common questions
How big is the gyms & fitness studios market in San Diego, CA?
The gyms & fitness studios market in San Diego, CA has a total addressable market of $388M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes San Diego the #15 largest gyms & fitness studios market of 925 U.S. MSAs.
How many gyms & fitness studios companies are in San Diego?
PinpointIQ tracks 578 gyms & fitness studios establishments in the San Diego MSA, employing approximately 10,555 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does San Diego rank nationally for gyms & fitness studios?
San Diego scores 74/100 on PinpointIQ's Gyms & Fitness Studios Market Score, ranking #68 of 925 U.S. metros — the 93th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for gyms & fitness studios operators and investors.
What drives gyms & fitness studios demand in San Diego?
PinpointIQ scores San Diego's gyms & fitness studios market on 3 components: % HH Income >$150K (35% weight, 98th percentile); Fragmentation Score (35% weight, 30th percentile); Total Population (30% weight, 98th percentile). The weights are calibrated to the gyms & fitness studios vertical and applied consistently across every U.S. MSA.
What are the biggest gyms & fitness studios sub-segments in San Diego?
San Diego's $388M gyms & fitness studios TAM breaks down into: Fitness_gyms Membership ($388M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is San Diego growing? How does population affect the gyms & fitness studios market?
San Diego has a population of 3,288,774 and has grown 0.2% over the last 5 years. Population change is one of the drivers of gyms & fitness studios demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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