Gyms & Fitness Studios Market in
San Jose, CA
$365M TAM · Market Score 74/100 · Ranked #17 of 925 MSAs by TAM
Bottom-up market data for the San Jose, CA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How San Jose scored 74/100 for Gyms & Fitness Studios
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. San Jose ranks in the 92th percentile nationally for Gyms & Fitness Studios.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 53.39 | 100 |
| Fragmentation Score | 35% | 7.7 | 28 |
| Total Population | 30% | 1,969,337 | 96 |
TAM by segment
$365M in San Jose broken down by segment
Demographic snapshot
Who lives and buys in San Jose
Frequently asked questions
Gyms & Fitness Studios market in San Jose: common questions
How big is the gyms & fitness studios market in San Jose, CA?
The gyms & fitness studios market in San Jose, CA has a total addressable market of $365M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes San Jose the #17 largest gyms & fitness studios market of 925 U.S. MSAs.
How many gyms & fitness studios companies are in San Jose?
PinpointIQ tracks 315 gyms & fitness studios establishments in the San Jose MSA, employing approximately 5,910 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does San Jose rank nationally for gyms & fitness studios?
San Jose scores 74/100 on PinpointIQ's Gyms & Fitness Studios Market Score, ranking #77 of 925 U.S. metros — the 92th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for gyms & fitness studios operators and investors.
What drives gyms & fitness studios demand in San Jose?
PinpointIQ scores San Jose's gyms & fitness studios market on 3 components: % HH Income >$150K (35% weight, 100th percentile); Fragmentation Score (35% weight, 28th percentile); Total Population (30% weight, 96th percentile). The weights are calibrated to the gyms & fitness studios vertical and applied consistently across every U.S. MSA.
What are the biggest gyms & fitness studios sub-segments in San Jose?
San Jose's $365M gyms & fitness studios TAM breaks down into: Fitness_gyms Membership ($365M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is San Jose growing? How does population affect the gyms & fitness studios market?
San Jose has a population of 1,969,337 and has stayed flat 0.0% over the last 5 years. Population change is one of the drivers of gyms & fitness studios demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Gyms & Fitness Studios data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.