Gyms & Fitness Studios Market in
St. Louis, MO
$212M TAM · Market Score 59/100 · Ranked #26 of 925 MSAs by TAM
Bottom-up market data for the St. Louis, MO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How St. Louis scored 59/100 for Gyms & Fitness Studios
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. St. Louis ranks in the 68th percentile nationally for Gyms & Fitness Studios.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 21.76 | 86 |
| Fragmentation Score | 35% | 0 | 0 |
| Total Population | 30% | 2,810,850 | 98 |
TAM by segment
$212M in St. Louis broken down by segment
Demographic snapshot
Who lives and buys in St. Louis
Frequently asked questions
Gyms & Fitness Studios market in St. Louis: common questions
How big is the gyms & fitness studios market in St. Louis, MO?
The gyms & fitness studios market in St. Louis, MO has a total addressable market of $212M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes St. Louis the #26 largest gyms & fitness studios market of 925 U.S. MSAs.
How many gyms & fitness studios companies are in St. Louis?
PinpointIQ tracks 402 gyms & fitness studios establishments in the St. Louis MSA, employing approximately 8,672 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does St. Louis rank nationally for gyms & fitness studios?
St. Louis scores 59/100 on PinpointIQ's Gyms & Fitness Studios Market Score, ranking #292 of 925 U.S. metros — the 68th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for gyms & fitness studios operators and investors.
What drives gyms & fitness studios demand in St. Louis?
PinpointIQ scores St. Louis's gyms & fitness studios market on 3 components: % HH Income >$150K (35% weight, 86th percentile); Fragmentation Score (35% weight, 0th percentile); Total Population (30% weight, 98th percentile). The weights are calibrated to the gyms & fitness studios vertical and applied consistently across every U.S. MSA.
What are the biggest gyms & fitness studios sub-segments in St. Louis?
St. Louis's $212M gyms & fitness studios TAM breaks down into: Fitness_gyms Membership ($212M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is St. Louis growing? How does population affect the gyms & fitness studios market?
St. Louis has a population of 2,810,850 and has grown 0.2% over the last 5 years. Population change is one of the drivers of gyms & fitness studios demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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