Gyms & Fitness Studios Market in
Utah
$298M statewide TAM · 10 metros · Rank #25/51 states · 1.1% of national TAM
Bottom-up rollup across every metro in Utah. PinpointIQ covers all 10 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Utah
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Provo, UT MSA | $70M | 74 |
| #2 | Summit County, UT | $12M | 66 |
| #3 | St. George, UT | $13M | 66 |
| #4 | Brigham City, UT-ID Micro Area | $4M | 63 |
| #5 | Salt Lake City, UT MSA | $122M | 62 |
| #6 | Ogden, UT MSA | $62M | 60 |
| #7 | Uintah County, UT | $2M | 55 |
| #8 | Logan, UT | $10M | 47 |
| #9 | Iron County, UT | $3M | 31 |
| #10 | Carbon County, UT | $712K | 7 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in Utah: common questions
How big is the gyms & fitness studios market in Utah?
The statewide gyms & fitness studios total addressable market in Utah is $298M, aggregated across 10 MSAs. This represents 1.1% of the $26.2B U.S. gyms & fitness studios market.
How does Utah rank nationally for gyms & fitness studios?
Utah ranks #25 of 51 states by gyms & fitness studios TAM — the 52th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in Utah?
PinpointIQ ranks the top gyms & fitness studios metros in Utah by Market Score (a vertical-specific attractiveness composite): #1 Provo, UT MSA ($70M TAM, Market Score 74); #2 Summit County, UT ($12M TAM, Market Score 66); #3 St. George, UT ($13M TAM, Market Score 66); #4 Brigham City, UT-ID Micro Area ($4M TAM, Market Score 63); #5 Salt Lake City, UT MSA ($122M TAM, Market Score 62). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in Utah's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in Utah is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in Utah?
PinpointIQ covers all 10 Metropolitan Statistical Areas (MSAs) in Utah for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific Utah metro?
Individual metro pages are available for every MSA in Utah covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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