Gyms & Fitness Studios Market in
Virginia Beach, VA
$136M TAM · Market Score 73/100 · Ranked #39 of 925 MSAs by TAM
Bottom-up market data for the Virginia Beach, VA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Virginia Beach scored 73/100 for Gyms & Fitness Studios
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Virginia Beach ranks in the 91th percentile nationally for Gyms & Fitness Studios.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 21.87 | 86 |
| Fragmentation Score | 35% | 25 | 40 |
| Total Population | 30% | 1,787,235 | 96 |
TAM by segment
$136M in Virginia Beach broken down by segment
Demographic snapshot
Who lives and buys in Virginia Beach
Frequently asked questions
Gyms & Fitness Studios market in Virginia Beach: common questions
How big is the gyms & fitness studios market in Virginia Beach, VA?
The gyms & fitness studios market in Virginia Beach, VA has a total addressable market of $136M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Virginia Beach the #39 largest gyms & fitness studios market of 925 U.S. MSAs.
How many gyms & fitness studios companies are in Virginia Beach?
PinpointIQ tracks 234 gyms & fitness studios establishments in the Virginia Beach MSA, employing approximately 3,744 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Virginia Beach rank nationally for gyms & fitness studios?
Virginia Beach scores 73/100 on PinpointIQ's Gyms & Fitness Studios Market Score, ranking #86 of 925 U.S. metros — the 91th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for gyms & fitness studios operators and investors.
What drives gyms & fitness studios demand in Virginia Beach?
PinpointIQ scores Virginia Beach's gyms & fitness studios market on 3 components: % HH Income >$150K (35% weight, 86th percentile); Fragmentation Score (35% weight, 40th percentile); Total Population (30% weight, 96th percentile). The weights are calibrated to the gyms & fitness studios vertical and applied consistently across every U.S. MSA.
What are the biggest gyms & fitness studios sub-segments in Virginia Beach?
Virginia Beach's $136M gyms & fitness studios TAM breaks down into: Fitness_gyms Membership ($136M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Virginia Beach growing? How does population affect the gyms & fitness studios market?
Virginia Beach has a population of 1,787,235 and has grown 4.0% over the last 5 years. Population change is one of the drivers of gyms & fitness studios demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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