Funeral Services Market in
Baltimore, MD
$351M TAM · Market Score 24/100 · Ranked #16 of 925 MSAs by TAM
Bottom-up market data for the Baltimore, MD MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Baltimore scored 24/100 for Funeral Services
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Baltimore ranks in the 21th percentile nationally for Funeral Services.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % Population 65+ | 40% | 16.72 | 27 |
| Death Rate | 35% | 9.22 | 39 |
| Fragmentation Score | 25% | 0 | 0 |
TAM by segment
$351M in Baltimore broken down by segment
Demographic snapshot
Who lives and buys in Baltimore
Frequently asked questions
Funeral Services market in Baltimore: common questions
How big is the funeral services market in Baltimore, MD?
The funeral services market in Baltimore, MD has a total addressable market of $351M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Baltimore the #16 largest funeral services market of 925 U.S. MSAs.
How does Baltimore rank nationally for funeral services?
Baltimore scores 24/100 on PinpointIQ's Funeral Services Market Score, ranking #731 of 925 U.S. metros — the 21th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for funeral services operators and investors.
What drives funeral services demand in Baltimore?
PinpointIQ scores Baltimore's funeral services market on 3 components: % Population 65+ (40% weight, 27th percentile); Death Rate (35% weight, 39th percentile); Fragmentation Score (25% weight, 0th percentile). The weights are calibrated to the funeral services vertical and applied consistently across every U.S. MSA.
What are the biggest funeral services sub-segments in Baltimore?
Baltimore's $351M funeral services TAM breaks down into: Funeral Default ($351M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Baltimore growing? How does population affect the funeral services market?
Baltimore has a population of 2,849,436 and has grown 2.1% over the last 5 years. Population change is one of the drivers of funeral services demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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