Funeral Services Market in
Grand Rapids, MI
$89M TAM · Market Score 12/100 · Ranked #62 of 925 MSAs by TAM
Bottom-up market data for the Grand Rapids, MI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Grand Rapids scored 12/100 for Funeral Services
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Grand Rapids ranks in the 10th percentile nationally for Funeral Services.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % Population 65+ | 40% | 15.85 | 19 |
| Death Rate | 35% | 6.84 | 11 |
| Fragmentation Score | 25% | 0 | 0 |
TAM by segment
$89M in Grand Rapids broken down by segment
Demographic snapshot
Who lives and buys in Grand Rapids
Frequently asked questions
Funeral Services market in Grand Rapids: common questions
How big is the funeral services market in Grand Rapids, MI?
The funeral services market in Grand Rapids, MI has a total addressable market of $89M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Grand Rapids the #62 largest funeral services market of 925 U.S. MSAs.
How does Grand Rapids rank nationally for funeral services?
Grand Rapids scores 12/100 on PinpointIQ's Funeral Services Market Score, ranking #834 of 925 U.S. metros — the 10th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for funeral services operators and investors.
What drives funeral services demand in Grand Rapids?
PinpointIQ scores Grand Rapids's funeral services market on 3 components: % Population 65+ (40% weight, 19th percentile); Death Rate (35% weight, 11th percentile); Fragmentation Score (25% weight, 0th percentile). The weights are calibrated to the funeral services vertical and applied consistently across every U.S. MSA.
What are the biggest funeral services sub-segments in Grand Rapids?
Grand Rapids's $89M funeral services TAM breaks down into: Funeral Default ($89M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Grand Rapids growing? How does population affect the funeral services market?
Grand Rapids has a population of 1,162,152 and has grown 11.8% over the last 5 years. Population change is one of the drivers of funeral services demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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