Funeral Services Market in
Houston, TX
$477M TAM · Market Score 3/100 · Ranked #11 of 925 MSAs by TAM
Bottom-up market data for the Houston, TX MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Houston scored 3/100 for Funeral Services
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Houston ranks in the 2th percentile nationally for Funeral Services.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % Population 65+ | 40% | 12.34 | 4 |
| Death Rate | 35% | 5.81 | 5 |
| Fragmentation Score | 25% | 0 | 0 |
TAM by segment
$477M in Houston broken down by segment
Demographic snapshot
Who lives and buys in Houston
Frequently asked questions
Funeral Services market in Houston: common questions
How big is the funeral services market in Houston, TX?
The funeral services market in Houston, TX has a total addressable market of $477M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Houston the #11 largest funeral services market of 925 U.S. MSAs.
How does Houston rank nationally for funeral services?
Houston scores 3/100 on PinpointIQ's Funeral Services Market Score, ranking #905 of 925 U.S. metros — the 2th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for funeral services operators and investors.
What drives funeral services demand in Houston?
PinpointIQ scores Houston's funeral services market on 3 components: % Population 65+ (40% weight, 4th percentile); Death Rate (35% weight, 5th percentile); Fragmentation Score (25% weight, 0th percentile). The weights are calibrated to the funeral services vertical and applied consistently across every U.S. MSA.
What are the biggest funeral services sub-segments in Houston?
Houston's $477M funeral services TAM breaks down into: Funeral Default ($477M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Houston growing? How does population affect the funeral services market?
Houston has a population of 7,442,788 and has grown 12.2% over the last 5 years. Population change is one of the drivers of funeral services demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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