Funeral Services Market in
Indiana
$459M statewide TAM · 37 metros · Rank #20/51 states · 1.6% of national TAM
Bottom-up rollup across every metro in Indiana. PinpointIQ covers all 37 MSAs in the state.
Top metros
Most attractive Funeral Services metros in Indiana
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Wabash County, IN | $4M | 87 |
| #2 | Wayne County, IN | $6M | 79 |
| #3 | Monticello, IN Micro Area | $3M | 75 |
| #4 | Dubois County, IN | $6M | 70 |
| #5 | Michigan City, IN | $12M | 65 |
| #6 | Montgomery County, IN | $4M | 62 |
| #7 | Knox County, IN | $3M | 61 |
| #8 | Terre Haute, IN | $16M | 61 |
| #9 | Lawrence County, IN | $5M | 60 |
| #10 | Fayette County, IN | $2M | 59 |
What drives the Market Score
How Funeral Services attractiveness is measured
Frequently asked questions
Funeral Services market in Indiana: common questions
How big is the funeral services market in Indiana?
The statewide funeral services total addressable market in Indiana is $459M, aggregated across 37 MSAs. This represents 1.6% of the $28.8B U.S. funeral services market.
How does Indiana rank nationally for funeral services?
Indiana ranks #20 of 51 states by funeral services TAM — the 62th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive funeral services metros in Indiana?
PinpointIQ ranks the top funeral services metros in Indiana by Market Score (a vertical-specific attractiveness composite): #1 Wabash County, IN ($4M TAM, Market Score 87); #2 Wayne County, IN ($6M TAM, Market Score 79); #3 Monticello, IN Micro Area ($3M TAM, Market Score 75); #4 Dubois County, IN ($6M TAM, Market Score 70); #5 Michigan City, IN ($12M TAM, Market Score 65). Market Score weighs the drivers of funeral services demand and operator concentration.
What drives funeral services attractiveness in Indiana's metros?
PinpointIQ's Funeral Services Market Score for every MSA in Indiana is computed from 3 components: % Population 65+ (40%); Death Rate (35%); Fragmentation Score (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many funeral services markets does PinpointIQ cover in Indiana?
PinpointIQ covers all 37 Metropolitan Statistical Areas (MSAs) in Indiana for funeral services, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get funeral services market data for a specific Indiana metro?
Individual metro pages are available for every MSA in Indiana covered by PinpointIQ. You can also pull a free funeral services market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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