Funeral Services · Iowa

Funeral Services Market in
Iowa

$225M statewide TAM · 23 metros · Rank #31/51 states · 0.8% of national TAM

Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.

Statewide TAM
$225M
for Funeral Services
State rank
#31 of 51
40th percentile · 0.8% of US TAM
Metros covered
23
In Iowa
National TAM
$28.8B
Nationwide Funeral Services

Top metros

Most attractive Funeral Services metros in Iowa

Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.

RankMetroTAMMarket Score
#1Lee County, IA$6M85
#2Cerro Gordo County, IA$5M78
#3Carroll County, IA$2M76
#4Clinton County, IA$5M76
#5Webster County, IA$4M69
#6Marshall County, IA$5M65
#7Marion County, IA$3M63
#8Henderson County, IA$4M62
#9Le Mars, IA Micro Area$3M60
#10Dickinson County, IA$2M56

What drives the Market Score

How Funeral Services attractiveness is measured

% Population 65+
40%
of composite score
Death Rate
35%
of composite score
Fragmentation Score
25%
of composite score

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

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