Funeral Services Market in
Iowa
$225M statewide TAM · 23 metros · Rank #31/51 states · 0.8% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Funeral Services metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Lee County, IA | $6M | 85 |
| #2 | Cerro Gordo County, IA | $5M | 78 |
| #3 | Carroll County, IA | $2M | 76 |
| #4 | Clinton County, IA | $5M | 76 |
| #5 | Webster County, IA | $4M | 69 |
| #6 | Marshall County, IA | $5M | 65 |
| #7 | Marion County, IA | $3M | 63 |
| #8 | Henderson County, IA | $4M | 62 |
| #9 | Le Mars, IA Micro Area | $3M | 60 |
| #10 | Dickinson County, IA | $2M | 56 |
What drives the Market Score
How Funeral Services attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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