Funeral Services Market in
Kansas
$122M statewide TAM · 17 metros · Rank #41/51 states · 0.4% of national TAM
Bottom-up rollup across every metro in Kansas. PinpointIQ covers all 17 MSAs in the state.
Top metros
Most attractive Funeral Services metros in Kansas
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Barton County, KS | $2M | 83 |
| #2 | Reno County, KS | $6M | 55 |
| #3 | McPherson County, KS | $4M | 51 |
| #4 | Topeka, KS | $22M | 44 |
| #5 | Atchison County, KS | $1M | 38 |
| #6 | Wichita, KS MSA | $54M | 37 |
| #7 | Ottawa County, KS | $5M | 37 |
| #8 | Arkansas City-Winfield, KS Micro Area | $0 | 35 |
| #9 | Franklin County, KS | $3M | 33 |
| #10 | Crawford County, KS | $3M | 22 |
What drives the Market Score
How Funeral Services attractiveness is measured
Frequently asked questions
Funeral Services market in Kansas: common questions
How big is the funeral services market in Kansas?
The statewide funeral services total addressable market in Kansas is $122M, aggregated across 17 MSAs. This represents 0.4% of the $28.8B U.S. funeral services market.
How does Kansas rank nationally for funeral services?
Kansas ranks #41 of 51 states by funeral services TAM — the 20th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive funeral services metros in Kansas?
PinpointIQ ranks the top funeral services metros in Kansas by Market Score (a vertical-specific attractiveness composite): #1 Barton County, KS ($2M TAM, Market Score 83); #2 Reno County, KS ($6M TAM, Market Score 55); #3 McPherson County, KS ($4M TAM, Market Score 51); #4 Topeka, KS ($22M TAM, Market Score 44); #5 Atchison County, KS ($1M TAM, Market Score 38). Market Score weighs the drivers of funeral services demand and operator concentration.
What drives funeral services attractiveness in Kansas's metros?
PinpointIQ's Funeral Services Market Score for every MSA in Kansas is computed from 3 components: % Population 65+ (40%); Death Rate (35%); Fragmentation Score (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many funeral services markets does PinpointIQ cover in Kansas?
PinpointIQ covers all 17 Metropolitan Statistical Areas (MSAs) in Kansas for funeral services, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get funeral services market data for a specific Kansas metro?
Individual metro pages are available for every MSA in Kansas covered by PinpointIQ. You can also pull a free funeral services market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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