Funeral Services Market in
Oklahoma
$291M statewide TAM · 21 metros · Rank #28/51 states · 1.0% of national TAM
Bottom-up rollup across every metro in Oklahoma. PinpointIQ covers all 21 MSAs in the state.
Top metros
Most attractive Funeral Services metros in Oklahoma
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Stephens County, OK | $5M | 82 |
| #2 | Pittsburg County, OK | $5M | 61 |
| #3 | Washington County, OK | $5M | 59 |
| #4 | Kay County, OK | $5M | 56 |
| #5 | Pottawatomie County, OK | $7M | 52 |
| #6 | Ottawa County, OK | $3M | 52 |
| #7 | Carter County, OK | $6M | 47 |
| #8 | Muskogee County, OK | $7M | 46 |
| #9 | Pontotoc County, OK | $4M | 44 |
| #10 | Woodward County, OK | $2M | 43 |
What drives the Market Score
How Funeral Services attractiveness is measured
Frequently asked questions
Funeral Services market in Oklahoma: common questions
How big is the funeral services market in Oklahoma?
The statewide funeral services total addressable market in Oklahoma is $291M, aggregated across 21 MSAs. This represents 1.0% of the $28.8B U.S. funeral services market.
How does Oklahoma rank nationally for funeral services?
Oklahoma ranks #28 of 51 states by funeral services TAM — the 46th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive funeral services metros in Oklahoma?
PinpointIQ ranks the top funeral services metros in Oklahoma by Market Score (a vertical-specific attractiveness composite): #1 Stephens County, OK ($5M TAM, Market Score 82); #2 Pittsburg County, OK ($5M TAM, Market Score 61); #3 Washington County, OK ($5M TAM, Market Score 59); #4 Kay County, OK ($5M TAM, Market Score 56); #5 Pottawatomie County, OK ($7M TAM, Market Score 52). Market Score weighs the drivers of funeral services demand and operator concentration.
What drives funeral services attractiveness in Oklahoma's metros?
PinpointIQ's Funeral Services Market Score for every MSA in Oklahoma is computed from 3 components: % Population 65+ (40%); Death Rate (35%); Fragmentation Score (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many funeral services markets does PinpointIQ cover in Oklahoma?
PinpointIQ covers all 21 Metropolitan Statistical Areas (MSAs) in Oklahoma for funeral services, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get funeral services market data for a specific Oklahoma metro?
Individual metro pages are available for every MSA in Oklahoma covered by PinpointIQ. You can also pull a free funeral services market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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