Funeral Services Market in
Tennessee
$630M statewide TAM · 27 metros · Rank #16/51 states · 2.2% of national TAM
Bottom-up rollup across every metro in Tennessee. PinpointIQ covers all 27 MSAs in the state.
Top metros
Most attractive Funeral Services metros in Tennessee
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Obion County, TN | $3M | 88 |
| #2 | Cumberland County, TN | $7M | 84 |
| #3 | Morristown, TN | $14M | 72 |
| #4 | Winchester, TN Micro Area | $4M | 71 |
| #5 | Coffee County, TN | $10M | 71 |
| #6 | Henry County, TN | $3M | 70 |
| #7 | Cocke County, TN | $3M | 66 |
| #8 | Kingsport, TN MSA | $30M | 66 |
| #9 | Weakley County, TN | $3M | 65 |
| #10 | Greene County, TN | $7M | 64 |
What drives the Market Score
How Funeral Services attractiveness is measured
Frequently asked questions
Funeral Services market in Tennessee: common questions
How big is the funeral services market in Tennessee?
The statewide funeral services total addressable market in Tennessee is $630M, aggregated across 27 MSAs. This represents 2.2% of the $28.8B U.S. funeral services market.
How does Tennessee rank nationally for funeral services?
Tennessee ranks #16 of 51 states by funeral services TAM — the 70th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive funeral services metros in Tennessee?
PinpointIQ ranks the top funeral services metros in Tennessee by Market Score (a vertical-specific attractiveness composite): #1 Obion County, TN ($3M TAM, Market Score 88); #2 Cumberland County, TN ($7M TAM, Market Score 84); #3 Morristown, TN ($14M TAM, Market Score 72); #4 Winchester, TN Micro Area ($4M TAM, Market Score 71); #5 Coffee County, TN ($10M TAM, Market Score 71). Market Score weighs the drivers of funeral services demand and operator concentration.
What drives funeral services attractiveness in Tennessee's metros?
PinpointIQ's Funeral Services Market Score for every MSA in Tennessee is computed from 3 components: % Population 65+ (40%); Death Rate (35%); Fragmentation Score (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many funeral services markets does PinpointIQ cover in Tennessee?
PinpointIQ covers all 27 Metropolitan Statistical Areas (MSAs) in Tennessee for funeral services, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get funeral services market data for a specific Tennessee metro?
Individual metro pages are available for every MSA in Tennessee covered by PinpointIQ. You can also pull a free funeral services market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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