Funeral Services Market in
Texas
$2.0B statewide TAM · 67 metros · Rank #4/51 states · 6.8% of national TAM
Bottom-up rollup across every metro in Texas. PinpointIQ covers all 67 MSAs in the state.
Top metros
Most attractive Funeral Services metros in Texas
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Henderson County, TX | $10M | 79 |
| #2 | Palo Pinto County, TX | $3M | 78 |
| #3 | Kerr County, TX | $7M | 72 |
| #4 | Gillespie County, TX | $4M | 72 |
| #5 | Hood County, TX | $9M | 62 |
| #6 | Fannin County, TX | $4M | 61 |
| #7 | Brooks County, TX | $4M | 58 |
| #8 | Brown County, TX | $3M | 57 |
| #9 | Matagorda County, TX | $3M | 57 |
| #10 | Texarkana, TX | $13M | 56 |
What drives the Market Score
How Funeral Services attractiveness is measured
Frequently asked questions
Funeral Services market in Texas: common questions
How big is the funeral services market in Texas?
The statewide funeral services total addressable market in Texas is $2.0B, aggregated across 67 MSAs. This represents 6.8% of the $28.8B U.S. funeral services market.
How does Texas rank nationally for funeral services?
Texas ranks #4 of 51 states by funeral services TAM — the 94th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive funeral services metros in Texas?
PinpointIQ ranks the top funeral services metros in Texas by Market Score (a vertical-specific attractiveness composite): #1 Henderson County, TX ($10M TAM, Market Score 79); #2 Palo Pinto County, TX ($3M TAM, Market Score 78); #3 Kerr County, TX ($7M TAM, Market Score 72); #4 Gillespie County, TX ($4M TAM, Market Score 72); #5 Hood County, TX ($9M TAM, Market Score 62). Market Score weighs the drivers of funeral services demand and operator concentration.
What drives funeral services attractiveness in Texas's metros?
PinpointIQ's Funeral Services Market Score for every MSA in Texas is computed from 3 components: % Population 65+ (40%); Death Rate (35%); Fragmentation Score (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many funeral services markets does PinpointIQ cover in Texas?
PinpointIQ covers all 67 Metropolitan Statistical Areas (MSAs) in Texas for funeral services, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get funeral services market data for a specific Texas metro?
Individual metro pages are available for every MSA in Texas covered by PinpointIQ. You can also pull a free funeral services market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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