Funeral Services Market in
Virginia
$453M statewide TAM · 12 metros · Rank #21/51 states · 1.6% of national TAM
Bottom-up rollup across every metro in Virginia. PinpointIQ covers all 12 MSAs in the state.
Top metros
Most attractive Funeral Services metros in Virginia
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Henry County, VA | $7M | 70 |
| #2 | Pittsylvania County, VA | $10M | 68 |
| #3 | Lake of the Woods, VA Micro Area | $5M | 63 |
| #4 | Roanoke, VA MSA | $34M | 59 |
| #5 | Staunton, VA | $13M | 54 |
| #6 | Charlottesville, VA | $22M | 47 |
| #7 | Lynchburg, VA MSA | $26M | 47 |
| #8 | Winchester, VA | $14M | 34 |
| #9 | Richmond, VA MSA | $130M | 20 |
| #10 | Blacksburg, VA | $13M | 19 |
What drives the Market Score
How Funeral Services attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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