Funeral Services Market in
Wisconsin
$432M statewide TAM · 26 metros · Rank #23/51 states · 1.5% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Funeral Services metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Menominee County, WI | $6M | 86 |
| #2 | Rice Lake, WI Micro Area | $4M | 78 |
| #3 | Manitowoc County, WI | $8M | 72 |
| #4 | Menominee County, WI | $4M | 70 |
| #5 | Wausau, WI | $15M | 65 |
| #6 | Dickinson County, MI | $3M | 63 |
| #7 | Wood County, WI | $7M | 63 |
| #8 | Walworth County, WI | $10M | 62 |
| #9 | Dodge County, WI | $9M | 61 |
| #10 | Sauk County, WI | $6M | 61 |
What drives the Market Score
How Funeral Services attractiveness is measured
Frequently asked questions
Funeral Services market in Wisconsin: common questions
How big is the funeral services market in Wisconsin?
The statewide funeral services total addressable market in Wisconsin is $432M, aggregated across 26 MSAs. This represents 1.5% of the $28.8B U.S. funeral services market.
How does Wisconsin rank nationally for funeral services?
Wisconsin ranks #23 of 51 states by funeral services TAM — the 56th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive funeral services metros in Wisconsin?
PinpointIQ ranks the top funeral services metros in Wisconsin by Market Score (a vertical-specific attractiveness composite): #1 Menominee County, WI ($6M TAM, Market Score 86); #2 Rice Lake, WI Micro Area ($4M TAM, Market Score 78); #3 Manitowoc County, WI ($8M TAM, Market Score 72); #4 Menominee County, WI ($4M TAM, Market Score 70); #5 Wausau, WI ($15M TAM, Market Score 65). Market Score weighs the drivers of funeral services demand and operator concentration.
What drives funeral services attractiveness in Wisconsin's metros?
PinpointIQ's Funeral Services Market Score for every MSA in Wisconsin is computed from 3 components: % Population 65+ (40%); Death Rate (35%); Fragmentation Score (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many funeral services markets does PinpointIQ cover in Wisconsin?
PinpointIQ covers all 26 Metropolitan Statistical Areas (MSAs) in Wisconsin for funeral services, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get funeral services market data for a specific Wisconsin metro?
Individual metro pages are available for every MSA in Wisconsin covered by PinpointIQ. You can also pull a free funeral services market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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