Funeral Services Market in
Wisconsin
$432M statewide TAM · 26 metros · Rank #23/51 states · 1.5% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Funeral Services metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Menominee County, WI | $6M | 86 |
| #2 | Rice Lake, WI Micro Area | $4M | 78 |
| #3 | Manitowoc County, WI | $8M | 72 |
| #4 | Menominee County, WI | $4M | 70 |
| #5 | Wausau, WI | $15M | 65 |
| #6 | Dickinson County, MI | $3M | 63 |
| #7 | Wood County, WI | $7M | 63 |
| #8 | Walworth County, WI | $10M | 62 |
| #9 | Dodge County, WI | $9M | 61 |
| #10 | Sauk County, WI | $6M | 61 |
What drives the Market Score
How Funeral Services attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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