Material Handling Equipment Dealers · Milwaukee, WI

Material Handling Equipment Dealers Market in
Milwaukee, WI

$192M TAM · Market Score 67/100 · Ranked #27 of 925 MSAs by TAM

Bottom-up market data for the Milwaukee, WI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.

Total TAM
$192M
rank #27 of 925
Market Score
67/100
rank #172 of 799 · 78th percentile
Operators
Pop. growth (5-yr)
-0.4%
rank #573 of 872

Market Score breakdown

How Milwaukee scored 67/100 for Material Handling Equipment Dealers

PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Milwaukee ranks in the 78th percentile nationally for Material Handling Equipment Dealers.

ComponentWeightValuePercentile
Fragmentation Score35%61.213
End-Market Employment35%211,13496
Aftermarket Depth30%12396

TAM by segment

$192M in Milwaukee broken down by segment

Handling_equipment_mhe New Equipment
$58M
30% of total TAM
Handling_equipment_mhe Aftermarket
$77M
40% of total TAM
Handling_equipment_mhe Rental
$29M
15% of total TAM
Handling_equipment_mhe Used Equipment
$29M
15% of total TAM

Demographic snapshot

Who lives and buys in Milwaukee

Population
1,568,938
-0.4% 5-yr growth
Median HH income
$78,218
21.0% HHs $150K+
Housing units
701,558
17.1% age 65+
GDP per capita
$87,390

Frequently asked questions

Material Handling Equipment Dealers market in Milwaukee: common questions

How big is the material handling equipment dealers market in Milwaukee, WI?

The material handling equipment dealers market in Milwaukee, WI has a total addressable market of $192M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Milwaukee the #27 largest material handling equipment dealers market of 799 U.S. MSAs.

How does Milwaukee rank nationally for material handling equipment dealers?

Milwaukee scores 67/100 on PinpointIQ's Material Handling Equipment Dealers Market Score, ranking #172 of 799 U.S. metros — the 78th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for material handling equipment dealers operators and investors.

What drives material handling equipment dealers demand in Milwaukee?

PinpointIQ scores Milwaukee's material handling equipment dealers market on 3 components: Fragmentation Score (35% weight, 13th percentile); End-Market Employment (35% weight, 96th percentile); Aftermarket Depth (30% weight, 96th percentile). The weights are calibrated to the material handling equipment dealers vertical and applied consistently across every U.S. MSA.

What are the biggest material handling equipment dealers sub-segments in Milwaukee?

Milwaukee's $192M material handling equipment dealers TAM breaks down into: Handling_equipment_mhe New Equipment ($58M, 30% of TAM); Handling_equipment_mhe Aftermarket ($77M, 40% of TAM); Handling_equipment_mhe Rental ($29M, 15% of TAM); Handling_equipment_mhe Used Equipment ($29M, 15% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.

Is Milwaukee growing? How does population affect the material handling equipment dealers market?

Milwaukee has a population of 1,568,938 and has declined 0.4% over the last 5 years. Population change is one of the drivers of material handling equipment dealers demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

See Material Handling Equipment Dealers data in your target markets.

Pull a free market report, start a trial, or walk through your target MSAs live.

Contact us

Questions, partnerships, or just want to learn more. We'd love to hear from you.