Painting & Surface Restoration Market in
Milwaukee, WI
$618M TAM · Market Score 43/100 · Ranked #45 of 925 MSAs by TAM
Bottom-up market data for the Milwaukee, WI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Milwaukee scored 43/100 for Painting & Surface Restoration
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Milwaukee ranks in the 48th percentile nationally for Painting & Surface Restoration.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % Owner-Occupied | 35% | 60.38 | 8 |
| Fragmentation Score | 35% | 72.3 | 33 |
| Total Housing Units | 30% | 701,558 | 96 |
TAM by segment
$618M in Milwaukee broken down by segment
Demographic snapshot
Who lives and buys in Milwaukee
Frequently asked questions
Painting & Surface Restoration market in Milwaukee: common questions
How big is the painting & surface restoration market in Milwaukee, WI?
The painting & surface restoration market in Milwaukee, WI has a total addressable market of $618M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Milwaukee the #45 largest painting & surface restoration market of 925 U.S. MSAs.
How many painting & surface restoration companies are in Milwaukee?
PinpointIQ tracks 235 painting & surface restoration establishments in the Milwaukee MSA, employing approximately 1,160 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Milwaukee rank nationally for painting & surface restoration?
Milwaukee scores 43/100 on PinpointIQ's Painting & Surface Restoration Market Score, ranking #486 of 925 U.S. metros — the 48th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for painting & surface restoration operators and investors.
What drives painting & surface restoration demand in Milwaukee?
PinpointIQ scores Milwaukee's painting & surface restoration market on 3 components: % Owner-Occupied (35% weight, 8th percentile); Fragmentation Score (35% weight, 33th percentile); Total Housing Units (30% weight, 96th percentile). The weights are calibrated to the painting & surface restoration vertical and applied consistently across every U.S. MSA.
What are the biggest painting & surface restoration sub-segments in Milwaukee?
Milwaukee's $618M painting & surface restoration TAM breaks down into: Painting Repaint ($606M, 98% of TAM); Painting New Construction ($12M, 2% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Milwaukee growing? How does population affect the painting & surface restoration market?
Milwaukee has a population of 1,568,938 and has declined 0.4% over the last 5 years. Population change is one of the drivers of painting & surface restoration demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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