Plumbing · Grand Rapids, MI

Plumbing Market in
Grand Rapids, MI

$65M TAM · Market Score 46/100 · Ranked #67 of 925 MSAs by TAM

Bottom-up market data for the Grand Rapids, MI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.

Total TAM
$65M
rank #67 of 925
Market Score
46/100
rank #538 of 925 · 42th percentile
Operators
345
5,322 employees
Pop. growth (5-yr)
11.8%
rank #104 of 872

Market Score breakdown

How Grand Rapids scored 46/100 for Plumbing

PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Grand Rapids ranks in the 42th percentile nationally for Plumbing.

ComponentWeightValuePercentile
% Housing Pre-198035%5150
Fragmentation Score35%00
Total Housing Units30%467,52894

TAM by segment

$65M in Grand Rapids broken down by segment

Plumbing Service
$26M
41% of total TAM
Plumbing Repipe
$26M
39% of total TAM
Plumbing New Install
$13M
20% of total TAM

Demographic snapshot

Who lives and buys in Grand Rapids

Population
1,162,152
11.8% 5-yr growth
Median HH income
$82,874
20.5% HHs $150K+
Housing units
467,528
15.8% age 65+
GDP per capita
$75,888

Frequently asked questions

Plumbing market in Grand Rapids: common questions

How big is the plumbing market in Grand Rapids, MI?

The plumbing market in Grand Rapids, MI has a total addressable market of $65M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Grand Rapids the #67 largest plumbing market of 925 U.S. MSAs.

How many plumbing companies are in Grand Rapids?

PinpointIQ tracks 345 plumbing establishments in the Grand Rapids MSA, employing approximately 5,322 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.

How does Grand Rapids rank nationally for plumbing?

Grand Rapids scores 46/100 on PinpointIQ's Plumbing Market Score, ranking #538 of 925 U.S. metros — the 42th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for plumbing operators and investors.

What drives plumbing demand in Grand Rapids?

PinpointIQ scores Grand Rapids's plumbing market on 3 components: % Housing Pre-1980 (35% weight, 50th percentile); Fragmentation Score (35% weight, 0th percentile); Total Housing Units (30% weight, 94th percentile). The weights are calibrated to the plumbing vertical and applied consistently across every U.S. MSA.

What are the biggest plumbing sub-segments in Grand Rapids?

Grand Rapids's $65M plumbing TAM breaks down into: Plumbing Service ($26M, 41% of TAM); Plumbing Repipe ($26M, 39% of TAM); Plumbing New Install ($13M, 20% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.

Is Grand Rapids growing? How does population affect the plumbing market?

Grand Rapids has a population of 1,162,152 and has grown 11.8% over the last 5 years. Population change is one of the drivers of plumbing demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

See Plumbing data in your target markets.

Pull a free market report, start a trial, or walk through your target MSAs live.

Contact us

Questions, partnerships, or just want to learn more. We'd love to hear from you.